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BRAND CONSULTANCY

BRAND CONSULTANCY

Sound brand management can enhance customer loyalty and has become one of the most important success factors in the information era nowadays. Sustainable competitive advantages and profitability rely not only on the quality of products and services provided, but also corporate reputation.

Our work formulates clear and concise corporate messages to your potential customers and the wider investment community through the development and management of branding, operational efficiency, fund-raising and public relations strategies. Listed companies or private companies can tap into our vast branding network and resources.

Our team of experts can create value for you through making recommendations on how to develop, manage and sharpen your brand and its positioning.

Brand Positioning and Brand Building

Look at the past: To identify the building blocks of your brand’s success; andLook to the future: To explore the possibilities the brand could head to, through the following exercises:

  • industry research;
  • customer analysis;
  • competitor analysis;
  • corporate SWOT analysis;
  • brand valuation;
  • market strategy formulation; and
  • brand (re)positioning.

We work with you to create a story behind your brand to distill the core of your brand.

Implementation and Management of Marketing Strategies

Our team is backed up by a group of talented graphic designers and e-marketing professionals who have worked with us for years. Thus, we can offer comprehensive services to implement your branding strategies and some marketing activities.

Related services we can offer and coordinate include:

    • Event organizations for marketing and promotion
    • mobile phone apps for e-commerce purposes
    • e-marketing services on various platforms
    • Design or re-design of company logos and trademarks
    • Website revamp, packaging design, business cards, etc.